alison souza
product designer
Strategic design leader aligning user experience with business goals. I guide teams through rigorous usability testing and end-to-end product execution, delivering scalable and data-driven solutions for highly complex enterprise environments.
About me
About me
From off the map to on the grid
I grew up in Cambuí, a small town in southern Minas Gerais, surrounded by trails, waterfalls, and restaurants you won’t find on Google Maps.
In 2018, I began my Design studies at UTFPR. Throughout college and my early professional experiences, I found myself drawn to visual and technical areas like video editing, image manipulation, and editorial projects. I had the opportunity to explore different creative fronts at companies like Joias Vip and EBÓ Studio, gaining a hands-on understanding of how design can impact people.
Along the way, UX/UI stood out as a space where I could combine strategy, usability, and product thinking. Today, what drives me is designing experiences that make sense for users and seeing those ideas take shape.
In my spare time, I play volleyball — because a designer’s life isn’t only lived in Figma.
I grew up in Cambuí, a small town in southern Minas Gerais, surrounded by trails, waterfalls, and restaurants you won’t find on Google Maps.
My design journey started in 2018 at UTFPR. Early on, exploring visual and technical disciplines at companies like Joias Vip and EBÓ Studio gave me a hands-on understanding of how design influences human behavior.
Along the way, UX/UI stood out as the perfect space to combine strategy, usability, and product thinking. Today, what drives me is designing experiences that make sense for users and seeing those ideas take shape.
In my spare time, you'll find me playing volleyball, hunting for the best nature in Pokémon, or hanging out with my dog, Daisy—because a designer’s life isn’t only lived in Figma.
Real impact strategy
I lead UX/UI at MBRF, working cross-functionally across diverse teams. My focus is to mature the discipline ensuring that user experience and business goals move together.
One example of this was the redesign of the b2b.me portal. After a problematic launch, we transformed it into a solid and strategic platform, which is now the main support and tracking supply channel for our international clients.
As the UX/UI Lead at MBRF, my focus is on maturing the design discipline across diverse, cross-functional teams, aligning user experience with business strategy through robust Design Systems and initiatives bridging Product Design and Hyperautomation. A key milestone in this effort was the turnaround of the b2b.me portal. Following a challenging initial launch, I led the strategic redesign that transformed it into a reliable, high-performing platform, now serving as the primary support and tracking channel for our international clients.
alison souza
product designer
Strategic design leader aligning user experience with business goals. I guide teams through rigorous usability testing and end-to-end product execution, delivering scalable and data-driven solutions for highly complex enterprise environments.
alison souza
product designer
Strategic design leader aligning user experience with business goals. I guide teams through rigorous usability testing and end-to-end product execution, delivering scalable and data-driven solutions for highly complex enterprise environments.