The client was a large company operating a complex B2B ordering system. The original platform had grown organically over the years, accumulating both technical and design debt.

The core problem was the high abandonment rate in the ordering flows and the burden on the support team. Users, mostly procurement managers, perceived the system as slow, confusing, and unreliable for high-value transactions.

In this initial scenario, I was brought in to rethink the entire information architecture and interface, with the goal of creating a consumer-grade (B2C) experience within a corporate (B2B) environment.